Kraft has finally addressed the issues people reported on TikTok.
People Can’t Stop Talking About Kraft Gluten-Free Mac and Cheese—Here’s Why
Published on Nov. 27, 2024
Kraft Mac and Cheese is a staple for kids and adults alike. No surprise, the Kraft blue box won Best in Show in our ranking of boxed mac and cheese brands. The brand has built an empire out of delicious nostalgia; Kraft is truly iconic.
But lately, Kraft Gluten-Free Mac and Cheese has been embroiled in a controversy that’s left a TikTok creator feeling less than cheesy.
What is the Kraft Gluten-Free Mac and Cheese drama?
It all started when TikToker @aceengel came to the social media platform to address Kraft directly. Her name is Abby and she’s a director of Pet Angel Adoption, a no-kill, non-profit cat rescue in Michigan. As a fellow cat lover, bless her soul. But, most importantly, Abby has celiac disease. In her original video, Abby talks about how she lives off Kraft Gluten-Free Mac and Cheese.
@aceengel Hi, @KraftMacnCheese I have tried emailing and calling you abiut this problem, but your coupon seems like a band-aid and the problem isnt being solved in your production company! Gluten Free Mac & Cheese boxes do not have the sauce packet in them! I have had this happen with 4 different boxes from 4 different stores in the past 2 months. I’ve contacted you, you’ve given me a coupon, and when i use that coupon to get a new box? It doesnt have a sauce packet in it either!! Please check out your production line to see where sauce packets are getting missed! Im not upset, I just want you to know this is happening so you can fix it! #kraft #kraftmacandcheese #glutenfree #fyp ♬ original sound – Abby
Unfortunately, within the last two months, she purchased four boxes from four different stores that did not include the cheese packet. She attempted to contact Kraft directly, but was only offered a coupon for a new box of mac and cheese, which was also missing the packet.
Understandably frustrated, Abby came to the TikTok platform to attempt to capture Kraft’s full attention.
“It has to be more than just me,” said Abby, “because there’s no way I’ve gotten four defective boxes. There has to be a whole shipment.” She continues, “Kraft, please fix your production line!”
Not long after, Kraft followed up with a comment that said, “Hello. We apologize for this issue. We’re not having any quality issues with our gluten-free Kraft Mac and Cheese.” That’s not the right response, Kraft! Fellow TikTok users came to her aid as she posted an almost 10-minute follow-up response.
Abby was genuinely looking for Kraft to do some problem-solving.
Did Kraft fix the issue?
After her response video, Abby updated us with another video, explaining her conversation with a Kraft representative named Larry, who personally reached out to her.
Abby says he was apologetic and kind. He informed her an internal investigation was being held to fix the production problem and stop this from happening in the future. Kraft also sent her a care package, though not until after other brands sent her all kinds of gluten-free goods via Instacart. We can only hope that Abby eventually gets her cheese packets.
Where can you find Kraft Gluten-Free Mac and Cheese?
Look for the gluten-free version of Kraft boxed mac and cheese at grocery stores, as well as Target, Walmart and Amazon. Fingers crossed that your box has the cheese packets inside!
