Netflix Just Opened a Restaurant—and These Menu Items Are a Must-Try

A good marketing stunt is worth its weight in gold. The 2024 Pop-Tarts Bowl and the death of the DuoLingo bird are two prime examples. Brands shell out the big bucks to create memorable moments that will capture the attention of the desired audience—and Netflix, which boasts an audience in the hundreds of millions, has taken things one step further by creating a viral stunt that’s also edible. There is now a Netflix restaurant for anyone and everyone to enjoy. All you need is a flight to Las Vegas.

What is Netflix’s new restaurant?

Netflix Bites, located inside the MGM Grand Hotel & Casino, is a new collaboration between MGM and the world’s largest streaming service. The restaurant features a menu inspired by Netflix’s original series and films, including Bridgerton, Squid Game and Stranger Things, among many others. It’s billed as a quasi pop-up; the press release describes the opening as the start of a “one-year culinary residency.” (It’s got the hang of the Vegas lingo already.)

The new concept expands on the Netflix restaurant launched in 2023. That iteration of Netlix Bites was a Los Angeles-based pop-up, and its menu was crafted by the celebrity chefs whose shows lived on Netflix’s platform. It was good synergy, but perhaps the inherently gimmicky nature of the restaurant will feel even more at home in Las Vegas.

What’s on the menu?

Courtesy Netflix

Since the idea of a Netflix restaurant is already stunt-driven, the menu itself is in on the joke. Take, for example, a lava cake dessert inspired by the Netflix show Floor Is Lava, whose name is “The Dessert Is Lava.” Or the “Netflix & Chil-aquiles,” a breakfast entree that takes its name from a suggestive date night idea.

Beyond wordplay, there are dishes that reward fandom of a particular film or series with more deep-cut references, such as “Eleven’s Feast,” a meal that combines some of the Stranger Things character’s favorite foods (including fried chicken and waffles), or the Dalgona Rum Buzz cocktail, “needle not included,” referring to the candy featured in a nail-biting challenge from Squid Game.

Like the Netflix streaming catalog, the menu for this restaurant is almost inconceivably massive. Offerings include breakfast, lunch, shareable apps, pizzas (Surfer Boy, of course), desserts, VIP cocktails, seasonal cocktails and even a full multi-course Bridgerton-inspired Regency tea service. Here are some other highlights:

• Orange is the New Mac: Mac and cheese dusted with Hot Cheetos, “To honor our favorite ladies who make orange look so stylish.”
• Too Hot to Handle: A bloody Mary that lives up to its name with plenty of cayenne and a habanero-infused vodka.
• WWE Smashburger: This is an Oklahoma-style onion burger, which is a must-try for anyone who isn’t on a date.
• Red Bite, Green Bite: A gamified Squid Game experience that invites guests to spin a wheel to determine how spicy their chicken dipping sauces will be.
• Selling Caesar Salad: This is essentially a Caesar salad with bacon on it, but props must be given for what is probably the biggest stretch of wordplay on the entire menu.

How can I eat at Netflix Bites?

Netflix Bites is currently open for walk-ins and reservations, so Las Vegas visitors can build a trip around this tasty marketing stunt.

The restaurant is open every day. Breakfast and lunch run from 7 a.m. to 2 p.m., and dinner runs from 5 to 10 p.m. (on Friday and Saturday, it’s open until midnight). Dishes range from $15-$85, and cocktails start at $18, so consider putting it all on The Oppenheim Group’s tab.