{"id":1305940,"date":"2019-11-19T16:12:27","date_gmt":"2019-11-19T22:12:27","guid":{"rendered":"http:\/\/origin-www.tasteofhome.com\/?p=1305940"},"modified":"2023-12-21T05:00:06","modified_gmt":"2023-12-21T11:00:06","slug":"why-cheesecake-factory-menu-big","status":"publish","type":"post","link":"https:\/\/www.tasteofhome.com\/article\/why-cheesecake-factory-menu-big\/","title":{"rendered":"Why Is the Cheesecake Factory Menu So Big?"},"content":{"rendered":"Almost as impressive as the delicious cheesecake from <a href=\"https:\/\/www.thecheesecakefactory.com\/menu\/\" rel=\"nofollow\">The Cheesecake Factory<\/a> is the whopping 21-page, 250-item menu. And restaurant-goers should thank the founder of The Cheesecake Factory for the huge menu.\r\n\r\nThe first restaurant opened in 1978 with a 60-item menu including salads, sandwiches and omelets, according to Alethea Rowe, Senior Director of Public Relations &amp; Global Branding at The Cheesecake Factory Incorporated. David Overton, the founder of The Cheesecake Factory, created a small menu on purpose. Overton had no restaurant experience, so keeping the original menu simple meant he could make everything himself, if necessary.\r\n\r\nAlthough this strategy was great at first, as the restaurant grew, David added more and more menu items. \"As he says, he 'didn't want to be left behind' if there were items that his guests wanted that weren't already on the menu,\" Rowe says. So the menu grew slowly to 200 items and expanded to 250 with the addition of the SkinnyLicious Menu. You'll never be able to memorize the menu, <a href=\"https:\/\/www.rd.com\/food\/cheesecake-factory-cheesecake-facts\/\">but you won't forget these sweet Cheesecake Factory facts<\/a>.\r\n\r\nThe large menu is also a clever business strategy, according to the book <a href=\"https:\/\/www.amazon.com\/dp\/0525537279?tag=tohmke-20\" target=\"_blank\" rel=\"nofollow noopener\" data-product-name=\"Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth\" data-product-price=\"25.24\" data-product-category=\"Book\" data-product-retailer=\"Amazon.com\" data-content-rating=\"\"><em>Talk Triggers: The Complete Guide to Creating Customers\u00a0with Word of Mouth<\/em><\/a>. The authors, Jay Baer and Daniel Lemin, discuss brands like The Cheesecake Factory and customer loyalty. \"You might think it's too long, but for The Cheesecake Factory, it's just right. Why? Because the vastness of the restaurant's menu is so unusual that it compels conversation among its patrons,\" they write. Can't make it to the restaurant? <a href=\"https:\/\/www.tasteofhome.com\/collection\/cheesecake-factory-copycat-recipes\/\">Try these The Cheesecake Factory copycat recipes at home<\/a>.\r\n\r\n&nbsp;\r\n\r\n[single-card single_card_content_id=\"740402\" title=\"The Country's Oldest Restaurant Chains\" image_id=\"742581\" url=\"http:\/\/origin-www.tasteofhome.com\/collection\/the-countrys-oldest-chain-restaurants\/\" target=\"_blank\" \/]\r\n\r\n[single-card single_card_content_id=\"715645\" title=\"Most Popular Fast Food Chains\" image_id=\"727249\" url=\"http:\/\/origin-www.tasteofhome.com\/collection\/fast-food-in-every-state\/\" target=\"_blank\" \/]\r\n\r\n[single-card single_card_content_id=\"740994\" title=\"First Locations of Fast Food Restaurants\" image_id=\"741014\" url=\"http:\/\/origin-www.tasteofhome.com\/collection\/famous-fast-food-restaurants-original-locations\/\" target=\"_blank\" \/]","protected":false},"excerpt":{"rendered":"<p>The restaurant doesn&#8217;t skimp on portions nor food options\u2014and it shows in their menu. <\/p>\n","protected":false},"author":7006,"featured_media":1305977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"footnotes":""},"tags":[303719,303738],"categories-v2":[308324,308366],"coauthors":[146124],"acf":{"ncv_override_generic_settings_option":false,"ncv_autoplay_option":"","ncv_stickyplay_option":"","ncv_ads_option":"","ncv_mute_option":"","ncv_comscore_option":"","ncv_moat_option":"","ncv_autoplay_mobile_option":"","ncv_viewable_threshold_option":"","ncv_sticky_offset_option":"","ncv_autopause_option":"","ncv_sticky_offset_mobile_option":"","ncv_autopause_mobile_option":"","ncv_sticky_mobile_option":"","ncv_remove_player_option":false,"long_pin_file":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Is the Cheesecake Factory Menu So Big? | Taste Recipes<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Is the Cheesecake Factory Menu So Big? | Taste Recipes","description":"The Cheesecake Factory menu is 21 pages and 250 items long. 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