{"id":434457,"date":"2021-10-08T18:00:00","date_gmt":"2021-10-08T23:00:00","guid":{"rendered":"http:\/\/origin-www.tasteofhome.com\/?p=434457"},"modified":"2023-12-15T03:16:39","modified_gmt":"2023-12-15T09:16:39","slug":"coca-cola-logo-red","status":"publish","type":"post","link":"https:\/\/www.tasteofhome.com\/article\/coca-cola-logo-red\/","title":{"rendered":"Here\u2019s Why the Coca-Cola Logo Is Red"},"content":{"rendered":"Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that\u00a0Coca-Cola yellow cap<\/a>) anywhere. But why did the company choose this shade for its logo in the first place? And once you learn more about the Coca-Cola logo, check out these\u00a0secret messages in food logos<\/a>\u00a0you may have missed.\r\n

Why Is the Coca-Cola Logo Red?<\/h2>\r\nSome claim that the red color came from one of the company\u2019s first advertisements, which featured Santa Claus wearing his famous red-and-white suit and holding a Coke bottle. But according to the Coca-Cola Company, its famous logo dates back to the very beginning of the brand itself.\r\n\r\nOver 130 years ago, Coca-Cola was sold in barrels at American drug stores and pharmacies. Alcohol was distributed in the same way. But while alcohol was taxed at the time, soft drinks were not. So, the Coca-Cola Company began painting its barrels red in order to help customs and tax officials distinguish them from barrels of booze. There\u2019s also a scientific reason\u00a0why so many logos are red<\/a>.\r\n

The History of the Coca-Cola Logo<\/h2>\r\nThe Coco-Cola logo is a trademark of its time, yet has remained fashionable through generations. Another hallmark for the branding of the drink is its placement inside a red circle. This design made for easy decoration and advertisements in restaurants and stores.\r\nThe shade and shape stuck\u2014and the rest is history. Now, \u201cYou see a red disc icon on a storefront, and you know that you\u2019ll be able to get delicious, ice-cold Coca-Cola there,\u201d Ted Ryan, a Coca-Cola archivist, said. \u201cIt became a promise in a way.\u201d\r\n\r\nYou won\u2019t find this beverage\u2019s famous hue in any Pantone color registries, though; it is actually a combination of three different shades of red. The Coca-Cola logo\u2019s typography, on the other hand, is an official font called \u201cSpencerian,\u201d which has been associated with the brand since the late 1800s. But who is the person behind the iconic script? It was not the creator, but his bookkeeper Frank M Robinson, after he suggested that the two C\u2019s would look attractive in advertising.\r\n\r\nThat said, the Coca-Cola logo hasn\u2019t always looked the same as it does today. A few years after its inception, the logo swapped the swirly font for a more gothic style. This only lasted a year. Now that you know all about the coca-cola logo, read up on another food star: the\u00a0Pringles man.\r\n\r\nSources<\/strong>\r\n