What's the point of a Capri Sun that I can't jab a straw into?
Capri Sun Is Now Sold in Single-Serve Bottles, and ’90s Kids Want to Riot
Published on Feb. 06, 2025
Sometimes, I miss the glory days of childhood. I want to nestle right back into my former life of Johnny Bravo, Dunkaroos and Warheads. Soon, though, it will be harder to embrace the ’90s nostalgia. Brands like Capri Sun want to switch up their products to remind us that life really isn’t what it was 25 years ago.
The iconic silver pouch was at peak popularity in the ’90s and early ’00s (I can confirm). It was at every soccer game, classroom party and cool kid’s house. But now, the pouch may be gettin’ the boot in favor of a plastic bottle, and we’re not too happy about it.
Why is Capri Sun doing this to us?
It’s easy to think, why try to fix something that’s not broken? But when it comes to business, one must always move forward so as not to get left behind. In a recent press release, Capri Sun says fans “have called for a larger serving size to enjoy even more of their favorite drink. In fact, between 2020 and 2023, a staggering 76% of suggestions received by the Capri Sun call center were about fans wanting a bigger product size.”
I get it. One pouch never seemed like enough when I was a kid, so going back for two or three Capri Suns was the norm. That’s what made it so fun, though. Arguing about the best flavor (clearly Pacific Cooler). Stabbing the straw into the hole, chugging it within seconds and blowing up the empty pouch with air afterward. Rolling the silver package flat to get every little drop of juice out. Ah, those were the days.
As sad as we are to watch a speckle of our childhoods disappear into the ether once more, let’s be honest. We’ll still drink them.
Will the pouches go away?
The current stance is no, so that’s a relief. Every kid should be allowed the opportunity to experience the Capri Sun as it was meant to experienced. You know, like missing the hole completely or accidentally stabbing the straw through the back of the pouch just for it to start leaking. We love you, Capri Sun pouches. Don’t ever change.
